Pink Apron Style / / Pink Apron Pastry
Pastry Chef Julie Vorce has a passion for bringing cakes of dreams to life. When I was approached to help make her work recognizable across print and web, I filled my sketchbook with sweet somethings to design a piece of "eye candy" to match the works of art she creates in cake. I illustrated a brand mark that describes the pink apron Julie wears while incorporating a modern, elegant, fun, yet inspired variable baseline logotype that can be used together or independently of each other on products delivered to her clients.
- visual identity
- look book
- website