Unclaimed Baggage Center / / Visual Identity Reformation
America's only retail store selling unclaimed baggage from airlines and one of Alabama's top tourist attraction rolls out a motley selection of goods from around the world. As the lead designer of this destination brand, I recognized the potential of an identity that evoked the excitement of this one-of-a-kind shopping experience. I created a visual language and color palette that spoke exactly to the varied nature of the store's unique products. This work acted as a spring board for a half million dollar store remodel and tagline re-invention. You never know what you'll find!