Michelle Vorce Designs


Informatics Advisors 2.0 / / TRG

Think of this consulting group as the sherpas of the clinical informatics field. As this growing team underwent organizational change, it became evident that their laser-focused approach needed to be intertwined within the visual presence of their brand. I developed an identity that pin-pointed their role at the intersection of healthcare and technology. Utilizing co-creative practice and introducing overlapping shapes that highlight their systematic and virtual competencies, this rebrand resulted in unprecedented employee engagement around a brandmark that this team is proud to wear.

 branding for TRG 2.0

branding for TRG 2.0

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